Avoid storing coffee in the refrigerator. It may pick up the flavours of other foods that are stored. Plus, the cool and moist atmosphere will start the process of the beans breaking down.

Unroasted coffee beans are called green beans.

Keep away from storing your coffee in plastic or metal containers as the coffee will absorb the taste of the container it’s stored in. Glass storage will let in too much light, which will change the taste of coffee as well.

Freeze your coffee beans if you will not brew them in about two weeks. To freeze, use an airtight container with as much air removed as possible. Frozen beans will last about a month or two. To grind, simply throw the frozen beans into your grinder.

Ground coffee will go stale quickly due to the amount of surface area exposed. Only use ground coffee if you plan to brew it in a few days.

Buy coffee in small amounts to keep it fresh.

Roast coffee beans between 238 to 276 degrees. Roasting beans causes the sugars to caramelise and the coffee oils to release. The longer the roast, the darker the beans, and the richer the flavour.

Light roasts have sharper flavour; they are more acidic than darker roasts and are higher in caffeine as well.

Enjoy your coffee at an ideal sipping temperature with a BRUGO travel mug. The mug has a patented temperature control chamber designed for full flavour.

Coffee, java, cuppa-joe.
Drip-brewed, percolated, or French-pressed.
Whatever you call it, however you brew it,
if you like it hot and want it on the go, you need a BRUGO travel mug.

 Follow these tips for maximum coffee flavour.

1) Start with a clean pot, regardless of what you’ve heard. Previous coffee brewing leaves oils and coffee residue that may cause your coffee to taste off. To clean your pot, use soap sparingly. Be sure to rinse thoroughly, followed by a brief rinse with baking soda and water to neutralize remaining oils.

2) Use filtered water as it's chlorine free. Instead of buying bottled water, purchase a filter for your faucet to remove the chlorine.

3) Purchase high quality coffee, ideally coffee beans instead of ground. The beans retain their flavour longer, leading to a fresh brewed taste. If possible, buy coffee beans between 7 to 10 days after roasting. Store in an airtight ceramic container in a dry dark area, at room temperature.

4) Sip your coffee when it is between 66.5 to 76.6 degrees for full flavour. To keep your coffee at the ideal sipping temperature, be sure to invest in a BRUGO mug. The patented temperature control chamber cools the coffee to the ideal temperature while the remaining coffee stays warm in the main chamber.

5) Travel and coffee mix well. To avoid spills, try a BRUGO travel mug. The simple to seal lid keeps coffee in the mug and fits into a standard size coffee holder. And, it’s always ready to sip at the perfect temperature.